Simms Jenkins To Tell The Truth About Email Marketing For Pearson Education's FT Press

Author is Founder/CEO of BrightWave Marketing

Indianapolis, IN - May 14, 2008 - Jupiter Research expects e-mail marketing expenditures to hit $1.1 billion by 2010, and the Direct Marketing Association says that the industry is growing at eight to ten percent annually. The Truth About Email Marketing, to be published in August 2008 by FT Press, focuses on the rise of this phenomenon, and explores how companies can benefit from it.

Simms Jenkins, Founder and CEO of industry leading e-mail marketing company BrightWave Marketing, will focus on e-mail marketing best practices, optimizing performance, privacy and SPAM, and why using e-mail works. Part of FT Press's successful "Truth About" series, the book is designed to appeal to seasoned e-mail marketing professionals, novice small business owners, and others looking to utilize e-mail marketing.

"There is a strong need for a book that covers all of the key elements of a successful e-mail marketing program while dispelling many of the myths that surround this near ubiquitous but often misunderstood marketing channel," said Jenkins. "I hope this book can serve as a guide to building valuable and relevant e-mail campaigns in a more effective and efficient fashion."

The Truth About Email Marketing will be available at bookstores nationwide, and can currently be pre-ordered at its companion website, www.thetruthaboutemailmarketing.com, where additional information about the book and the author can be found.

About Simms Jenkins

Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award winning e-mail marketing services firm specializing in the strategic optimization of e-mail marketing programs. Jenkins is regarded as one of the leading experts in the e-mail marketing industry and has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill, as well as leading advertising and marketing firms.

His company website is www.BrightWaveMarketing.com.

About Pearson Education

Educating 100 million people worldwide, Pearson Education (www.pearsoned.com) provides scientifically research-based print and digital programs to help people of all ages learn at their own pace, in their own way. Professionals, leaders, academics, experts, and consultants draft the books and online resources that help develop today's and tomorrow's business leaders. Top technology companies who have chosen Pearson Education as their publishing partner include IBM, Symantec, Cisco, Adobe, and Macromedia. The company is home to such renowned publishing and information portal brands as Informit.com, FT Press, IBM Press, Prentice Hall Professional, Addison-Wesley Professional, Peachpit, Cisco Press, Que Publishing and Sams Publishing. Pearson Education is part of Pearson (NYSE:PSO), the international media company. In addition to Pearson Education, Pearson's primary operations include the Financial Times Group and the Penguin Group.

Contact:
Lisa Jacobson Brown, Publicist
Pearson Education
(317) 428-3575
Lisa.jacobson-brown [at] pearson [dot] com